We’re here to stop the epidemic of premature death and disability from heart attack and stroke. 

By measuring plaque in the coronary arteries and halting the progression of soft plaque formation – the dangerous plaque – we can help reduce your risk of heart attack and stroke by up to 95%. Guaranteed. 

1 in 3 Americans

will die prematurely from heart disease

80 million adults

have significant heart disease

7x more women

die from heart disease than from breast cancer

Heart disease is optional.

Detect, halt, and even reverse heart disease.

Most heart attacks occur in people with "normal" cholesterol

Most heart attacks hit people like a bolt out of the blue

The average cost of a heart attack? Roughly $1MM.

Heart disease has real consequences: Death, disability, debt, regret, and pain.

Soft plaque is the key.

Soft plaque creates the danger for heart attack, sudden cardiac arrest, and stroke. By focusing on soft plaque, you can reduce your risk of coronary event by up to 95%.

At Cruxpoint, we focus on the ongoing formation of soft plaque as a more accurate measure of the progression of heart disease.

"aha!" moment

If cholesterol is part of a healing response, then what’s causing the inflammation? The answer is injury to blood vessels.

Injury and inflammation have many causes. Almost everyone has some sort of systemic inflammation, and by the time you reach your 40s, it’s likely that plaque in the blood vessels is starting to build up.

This means if you don’t do something different, you’ll end up where you’re headed: With heart disease that prematurely ends or compromises your life.

Inflammation → cholesterol → plaque → heart disease

How to save your own life:

We detect and halt heart disease before you need stents, bypasses… or worse.

You can know your risk.

And you can do something about it. And when you do something about it, your whole body and being benefits. After all, the heart is truly the crux of your health. When you live in such a way as to support your heart in its  115,000 daily life-giving beats, a whole host of benefits follows. 


Halting & Reversing Heart Disease

What your doctor doesn't know might kill you.
Programs & Pricing


Take the first step by signing up for a heart scan and consultation.

Are you ready for a breakthrough in your heart health?

Accurately measure

your degree of heart disease

Stop the progression

of coronary artery disease

Reduce the risk

of heart attack and stroke by 95%


the heart health protocols into your normal living


Know your risk, and discover the tools you need to take control of your health and achieve optimal health, not average health.


Measure your factors, set goals, and track your progress with the committed support of a Health Coach.


Be empowered to live a higher-quality life without the shadow of the unknown, or the side effects of another prescription.