The Cruxpoint Team
Every member of Cruxpoint deeply believes that we have an ethical responsibility to produce results and outcomes that matter to our clients, and we promise to match or exceed your commitment every step of the way.
We live what we teach and prescribe
We continuously learn and innovate
We are simple, direct, and honest in our communication
We are always science-based and sensical
We aim to set the bar for the industry
Corporate Board of Directors
Advisory Panel
Care Team
Administrative Team
Gary V. Koyen, Ph.D.
CEO & Founder of Cruxpoint Health Breakthrough, Inc.
Gary V. Koyen has over 45 years of experience as a breakthrough consultant. An experienced international consultant, he has worked with leaders and companies in America, Australia, Canada, Europe, Hong Kong, India, Japan, and Singapore. In addition to his extensive study of psychology, he has a strong quantitative background in hard sciences, advanced math, logic, statistics, and research design. He brings real intellectual rigor to the process of change and sustained success.
As a breakthrough consultant, he is creative and provocative, valued by senior leaders for his insight, candor, and courage in guiding people and companies to breakthroughs in performance. He spent over 30 years as a breakthrough consultant to name-brand Fortune 500 companies.
Gary is also an experienced small business entrepreneur, having launched several businesses during his career. In 2010, he began a serious quest to bring his breakthrough methodologies to the health arena, resulting in the 2017 launch of Cruxpoint Health Breakthrough, Inc.
In 2019 he began writing the book: Living Sick in a World of Abundance, to be published in 2021.
Gary grew up on a farm east of Fremont, NE. He is an avid outdoorsman and athlete, involved in camping, hiking, scuba, rock climbing, whitewater rafting, mountaineering, mountain biking, skiing, hunting, fishing, snowshoeing, running, and other athletic activities. ●
Gerry Schmidt, Ph.D.
Medical Director, Mental Health Services
Gerry Schmidt, Ph.D is a master therapist as well as a transformational coach, health consultant, and speaker on the subject of resiliency, trauma, and rapid transformational change. He has 35 years of private practice as a psychotherapist / transformational coach. He has a TRE Certification which enables him to provide tension and trauma release exercises and is also an NLP (Neuro Linguistic Programming) Master Practitioner.
Gerry has been a partner with Gary Koyen in bringing intensive, high-impact change processes to corporate America, and has provided breakthrough therapy to many thousands of individuals. He brings depth, maturity, and leadership to the Cruxpoint mental health services. His relaxed style, personal availability, and extensive experience create an inspiring environment for rapid change.
Gerry is a co-author of The New Technology of Achievement, author of Reimprinting with Divine Intervention, and two books on change.
Gerry lives in Charleston, South Carolina with his wife and loves being on, in, or near the ocean. ●
Steve Fitzgerald
Board of Directors
Steve Fitzgerald is an enterprise consultant and CEO of the FireStorm Group Ltd, specializing in developing critical talent, executive succession, creativity, culture & change, M&A integration, and human capital strategy.
His executive career has spanned 30+ years, and includes roles at Bridgewater Associates, Visteon, Vail Resorts, Fairlane Credit, Sun Microsystems, and Avaya. Steve credits his early years at Ford Motor Company (a 100+ year old enterprise) as being foundational in building early mental maps for the systematic development of talent.
Steve is also an award-winning pottery artist. His hand-thrown, raku-fired pieces can be viewed at Firestorm Clayworks.
Taking full advantage of each Colorado season, Steve participates in cycling, hockey, Nordic, alpine, and backcountry skiing, fly fishing, and a variety of other outdoor pursuits from his home base in Fraser where he lives with his wife of 30+ years, Diana. ●
William Blanchet, M.D.
Chief Medical Advisor / Clinical Research, Heart Disease
Dr. Blanchet was raised in Louisiana on his family’s rice and cattle farm. He attended medical school at LSU and completed his Internal Medicine Residency at the University of Missouri. He began practice in Boulder in 1986 and opened his own private practice in 1998.
Dr. Blanchet is a well-known and respected member of the Colorado medical community. He served as the Director of the Boulder Valley IPA and Medical Director of Boulder Manor. Currently, he is the Medical Director of Professional Home Health Care, a Board Member at Tara School of Performing Arts, and the Owner/Medical Director of Front Range Preventive Imaging.
He is a local keynote speaker and advocate of early detection and prevention of heart disease and colon cancer. He is passionate about providing effective management of cardiac health in his patients and combines a wonderful, kind approach with keen intellectual abilities. Dr. Blanchet’s patients benefit from his willingness to take the time necessary to diagnose and treat complex medical conditions.
Bill has been married to his wife, Donna, since 1981 and have three children. He is an enthusiastic gardener. His favorite pastime is fly fishing. ●
Lee Rice, D.O.
Medical Director, Sports Education & Wellness
Dr. Lee Rice brings 30+ years of experience as a family and sports medicine physician. Dr. Rice’s passion is to facilitate positive life transformation through education and inspiration.
He has served as team physician for numerous professional and Olympic teams, including the San Diego Chargers, San Diego Clippers, San Diego Gulls, San Diego Sockers, USA Olympic Volleyball teams, and numerous America’s Cup sailing syndicates.
As the co-founder of the Sports Medicine Association and founder of Lifewellness Institute, Dr. Rice is a pioneer in the concierge-medicine practice. Highly respected, well-known, and well-connected, he participates in the design and delivery of Cruxpoint programs, and is a contributor to our online content library.
Dr. Rice is a Fellow of the American Academy of Family Physicians, the American College of Sports Medicine, and the American Osteopathic Academy of Sports Medicine. He is a founder and past president of both the American Osteopathic Academy of Sports Medicine and the American Medical Society for Sports Medicine. ●
James Newton
Personal Transformation
James Newton is a highly skilled and sought-after trainer, facilitator, coach, and consultant who has been working with Gary since 1982. James is a nationally known consultant, facilitator, and trainer with over 25 years of experience bringing a unique blend of insight and business acumen to the developmental issues of accountability, change, visionary thinking, and leadership.
A sought-after keynote speaker, he combines inspiration and insight with practical application, delivering a compelling, highly relevant message to his audiences.
Acknowledged by the CEO community as a highly influential and transformative executive coach and strategist, James has consulted with the CEOs, executive teams, key business leaders, and boards of major Fortune 500 organizations.
He is focused on recruiting, building, training, and managing the delivery teams for Cruxpoint. ●
Lindsay Woods, MBA
VP: Client Education & Advocacy
Lindsay Woods has a strong pharmaceutical industry background in cardiovascular disease. As the Clinical Liaison for Front Range Preventive Imaging for over 10 years, Lindsay interfaced with physicians, patients, and public media regarding the early detection and prevention of diseases, namely cardiovascular, lung cancer, and colon cancer.
Lindsay is actively involved in women’s health issues and especially in the area of coronary prevention. She is on the local lecture circuit, speaking to groups on women’s health and on the early detection and prevention of disease.
Lindsay also has a strong background in media. In Florida, Lindsay produced and hosted a syndicated television show, “Bones, Hormones and Hot Flashes,” addressing osteoporosis and menopausal issues in woman. For 10 years, Lindsay was the producer and host of “The Tuesday Talk Show” on KRFC radio 88.9 FM in Northern Colorado, a weekly live show centering around current health topics and issues featuring key thought leaders from the Colorado area. Lindsay has used some of these podcasts to produce a series of CDs: “Beyond Cholesterol,” “Heart Scans,” and the newest upcoming CD, “Medical Myths Debunked,” featuring Dr. Bill Blanchet.
Lindsay is a competitive dancer, competing nationally in both Country and Ballroom Dance. She won the World Championship for her division in 2010. Lindsay is also a serious equestrian, competing in showing pleasure and reining horses. ●
James Ehrlich, M.D.
Chief Medical Director
Jim Ehrlich graduated from the Boston University School of Medicine, and did his internship and residency at the University of Colorado Health Sciences Center, where he was an instructor, board examiner, and clinical assistant professor.
Teaching new ideas and introducing emerging technologies have animated Dr. Ehrlich’s work for decades. As an authority in imaging and diagnostic technologies, he has delivered over 200 lectures to physician audiences on 5 continents, was the course co-director for two annual symposia on preventive medicine/cardiology for 11 years, and made over 200 TV and radio appearances discussing early detection and emerging concepts in prevention and personalized medicine.
Dr. Ehrlich is a Clinical Assistant Professor at the University of Colorado (endocrinology) and served as an Adjunct Assistant Professor in medicine at the George Washington University Medical Center. He is board-certified in two fields: anesthesiology and obesity medicine. From 1981-2000, he practiced anesthesiology at community hospitals in Denver and Boulder, Colorado.
He switched to a focus on preventive medicine utilizing high-tech risk assessment, and in 1997 founded Colorado Heart and Body Imaging in Denver. A total of 14 diagnostic tests were first introduced to the Rocky Mountain region by these centers. Dr. Ehrlich also medically directed HeartScan in Washington DC, Houston, and Indiana.
Dr. Ehrlich served as the CMO of Atherotech, the nation’s largest cardio-diagnostic lipoprotein laboratory focused on lipid, genetic, metabolomic, and proteomic biomarkers for primary and secondary prevention. Cardionexus employed Dr. Ehrlich as senior medical advisor for the launch of the CardioHealth workstation, an automated vascular ultrasound device. Jim also served as the medical director for Level 1 Diagnostics, as a Medical Advisor to Premier Micronutrient Corporation, and as a medical director for CardioDx. He is a founding member of the Society of Atherosclerosis Imaging and a co-founder of the Society of Cardiovascular CT. He is a task force member of SHAPE, the Society for Heart Attack Prevention and Eradication. Much of his research has focused on the monitoring of subclinical atherosclerosis in insulin resistant states, Type 1 diabetics, and kidney failure patients.
In June 2013, Dr, Ehrlich helped conduct basic and clinical studies on an antioxidant-rich fruit (bergamot). He continues to publish findings on the cardiometabolic, lipid, hepatic, and sports performance attributes of a proprietary extract of the bergamot citrus fruit. He is the founder of Monitored TeleMedicine, a company that advances research in home-based wireless data acquisition, and improving care for patients while educating medical students. ●
Chris Fox, B.S., NBC-HWC, FMCHC
Health & Wellness Coach
Chris has over 25 years of experience as a leader and motivator of diverse teams, some of which were global and multicultural, within some of the world’s most successful organizations, including the United States Marine Corps, the Intel Corporation, and Medtronic. At Medtronic he served as Senior Manager of Global Services, among other roles.
After multiple overseas tours, Chris left the military service to focus on a health industry career, earning his B.S. in Human Biology at Grand Canyon University. Chris integrates the Marine Corps’ discipline, a penchant for technology from Intel, and a medical technology background from Medtronic, with a love of health care to serve his clients.
Chris is dedicated to supporting people in the changes they want to see in their lives. To better support people through the adventures of change, he trained as a health and wellness coach. He brings his varied experiences and a collaborative approach to implementing life choice adjustments.
Chris is a National Board Certified Health and Wellness Coach (NBC-HWC), and a Functional Medicine Certified Health Coach (FMCHC).
He is also a husband, father of three daughters, a rock climber, snowboarder, mountain biker, and ardent coffee lover. ●
Rich Schoenmaker
Chief Technical Officer
Rich is an accomplished software executive with over 20 years experience in the software industry. He was the co-founder and CEO of Mentis Broadband Solutions, a leading software publisher of legacy-to-web integration products.
Rich is a strategic out-of-the-box thinker who is skilled at bringing the correct solutions to the needs of the business. He is especially skilled at assembling and managing top talent teams, while carefully controlling development costs. ●
Edward Nichols
Director & Legal Counsel
Mr. Nichols is an attorney located in Littleton, Colorado. He is authorized to practice in the States of Colorado and Kansas, United States Federal Courts, and the Supreme Court of the United States. He is also Managing Director of Nichols & Company LLC, a management consulting firm.
Prior to Nichols & Company, Mr. Nichols practiced with Nichols and Wolfe where he specialized in municipal bonds. He has since worked as an attorney in investment banking and as a consultant with public and private companies in the U.S. and Europe. He has also co-owned and operated oil and gas production and gas gathering and processing companies in Kansas and Wyoming. Mr. Nichols has served as a Director and member of the Executive Committee of several public companies.
Mr. Nichols holds a Bachelor of Business Administration from Washburn University and a Juris Doctorate degree from Washburn University School of Law in Topeka, Kansas. Mr. Nichols is a member of the Board of Governors of the Law School and an Advisor to the Transaction Law Center at the University. ●
