We expect ethical behavior:

You are trusted, or you’re not here.

We insist on a conscience-driven (not a rule-driven) culture.

We insist on careful, proper behavior. We maintain appropriate intimacy boundaries with our staff, contractors and clients.

We demonstrate integrity in our teaching. We live what we teach.

We act in our clients’ interests. We do not “hang around” to make money.

We are committed to being in the top 5%:

We hold ourselves to the highest possible standards.

We deliver real results, not phantom results.

We do not create me-too products, and we do not compete on price.

We engage in a constant pursuit of high impact.

We are breakthrough consultants, not incrementalists. We bring breakthrough thinking to everything we design and deliver.

We are truth-tellers:

We believe in truth and reality as the only platforms from which to build.

We bring honest, candid, reality-based thinking to our clients.

We firmly believe in the world of possibility, and that the truth about the future exists in that domain.

We build trust and keep our word:

Our word is our bond.

We deliver on our commitments. We deliver or we make it right.

We do it right for our clients.

We do the right thing and do it well:

We always strive to be a “do it once, do it right” company.

We live the reasons/results model.

We expect high performance and high standards right out of the box.

We expect depth and breadth in content and excellence in process:

We are a continuous learning company.

We expect constant professional development.

We avidly study business, in general, as well as the industries and companies within which we work.