Where did the name Cruxpoint come from?
In rock climbing, the crux is the most difficult portion of the climb—the most challenging section that you must climb through in order to be successful. Getting through the crux requires commitment and boldness beyond that needed for the rest of the climb. You commit, get through it, give up and retreat, or fall. The great climbers constantly test themselves against greater degrees of difficulty and ever more difficult cruxes. At Cruxpoint Consulting, we help companies get through the crux issues they are facing, get to the top and succeed.
 

What is a crux issue?
A crux issue is the type of issue that if confronted and dealt with could make all the difference in the success of your company. The crux issues are those heart-of-the-matter circumstances and challenges that will make or break success.
 

What types of companies do you work with?
We work with all types of companies across industries. We are not industry specialists, but rather generalists with a specialized set of skills. We bring a high impact process, a unique level of clear-headedness, penetrating thinking, focus and intensity to everything we do.
 

What does a typical engagement look like?
A typical engagement with Cruxpoint Consulting, Inc. usually has three elements. Research & Assessment, Breakthrough Seminars and Follow-up Consulting with business units and teams. In addition, we partner with HR to re-tool processes and programs related to manager and leadership development, goal setting, and performance management.
 

What is your vision for Cruxpoint Consulting?
Our vision is to be the ultimate force multiplier of human capabilities. We work with the people of the company to bring about rapid and significant change, that translates into dramatic improvement in company performance.
 

What is truly distinctive about the Cruxpoint approach?
At Cruxpoint we differentiate ourselves in several ways. We are the best consulting firm at taking large groups of employees and moving them to clear-headedness, alignment, commitment, accountability, leadership, and inspired, sustained action. We do this by establishing an understanding of the competitive forces in the business world today, and how economics and capitalism personally affect employees. We drive the company vision, mission and strategy through the organization and we activate and align the employees to carry out the most critical company goals. In addition, we are experts at getting to the heart of the matter, and bringing attention to the true crux issues that make or break a company’s success.
 

What do you mean, “It all comes back to people?”
We believe that the people are the heart and soul of the enterprise. It’s the people that make the company and its culture. When the people go home at night, there are just empty buildings. The company has its best chance for success when it is populated by clear-headed, responsible, and committed people.
 

Why do you make “Commit to Capitalism” a centerpiece of your process?
Political and economic freedom is sweeping the globe. People in Asia, Eastern Europe, South and Central America are deploying the vitality and dynamism of capitalism to improve their lives, generating greater competition and increasing customer demands. Literally millions of people in these countries are becoming entrepreneurial capitalists, and raising hundreds of millions out of poverty as they do so. In order to survive in this new competitive global environment, companies and employees need to understand the forces at play.

Capitalism and creative destruction will prevail. Businesses will eat or be eaten—will be the threat or the threatened. Change is now the constant. Ineffective and inefficient businesses will be killed off and replaced. Entrepreneurial capitalism is the new driving force. Yes, it’s global in nature but globalism isn’t completely the issue—the constancy and speed of change are the issue.

The solution is for businesses and employees to fully understand the dynamics of capitalism and to fully commit to capitalism. This is a significant and needed shift in thinking in the average manager or employee.
 

You also make accountability and self-responsibility pillars in your process. Why so much emphasis on this?
Without a foundation of responsibility and accountability people are not self-empowered and they’re not running on all cylinders. It’s a reasons or results world. You either get the results you want or you live with the reasons why you didn’t get your results. People are not being paid to come up with reasons, but to take responsibility, embrace accountability, and produce results. As we build greater self-responsibility in employees they become more potent forces for business success…and for their own success.
 

We will continue to add to this section as questions arise.