John Norton
Chief Executive Officer & Senior Partner
John Norton serves Cruxpoint Consulting as Chief Executive Officer and Senior Partner.
John brings insight to his clients gained from his marketing career and having responsibility for the welfare of companies and up to 4,000 employees. More than once in his career he has recognized the need for dramatic change, and acted on that need. He has a keen appreciation for a good turnaround. He has lived the leadership challenges that are inherent with change.
John Norton has held leadership positions in American businesses for over 30 years. He began his business career with Procter & Gamble, where he focused on sales and marketing during a time of great expansion for that company. From there, he joined Majers/Dun & Bradstreet, at that time the world’s largest marketing consulting firm. He was the team leader at Anheuser-Busch, Raltson Purina, PepsiCo, and helped drive product growth at those industry giants. He then entered the ski industry, where he was COO at Aspen Skiing Company and CEO at Crested Butte. During his years at Aspen John drove expansion from skiing as a standalone product, adding emphasis on hotels and hospitality, helped create the world’s best ski and snowboard school, and rebranded the resort. John went to Crested Butte at a troubled time in its history. His task there was to keep the resort from bankruptcy, grow the business, and sell it. He accomplished that.
John, a former marine, graduated from Dartmouth College and has done graduate work in mathematics and pricing at University of Georgia and University of Virginia. He grew up in Pittsburgh, and remains an avid Steeler fan. He lives in the mountains surrounding Crested Butte, and his pursuits include those that are near at hand to those mountains. He and his wife of 33 years have kayaked the Grand Canyon, winter climbed in British Columbia, and competed in the Grand Traverse, a 40 mile winter cross country ski race that begins in Crested Butte and ends on Aspen Mountain.
Writing is an avocation. John is a columnist for the Gunnison Times and the Crested Butte News, and the American correspondent for the United Kingdom’s largest winter mountaineering magazine, Ski and Board.
John and his wife Robin have three girls.